Happy Leap Year 2012
A charming illustration for the day that comes but once every one thousand four hundred and sixty days...
'The campaign was developed at Colenso BBDO Auckland, by creative director/art director Steven Cochran, art director/copywriter Nick Worthington, and art director Emmanuel Bougheres.
The team put out the Leap Day print advertisement for Vodafone, designed for February 29, 2008. The advertisement included the phone number of a real person, Oliver Woods, who at the age of 20, was celebrating his 5th birthday. He received 60 calls, 300 voice messages and 700 texts, as well as featuring in four live radio interviews.'
HAVE A GREAT DAY!